Li Zhou 

Professor

Education Background: Graduated from Shaanxi Normal University in 1991 with a Bachelor's Degree; Graduated from Southwest China Normal University in 2001 with a Master's Degree.

Research Direction: Communication Studies in Central Asia

Courses Taught: Mainly teaches courses such as "News Interviewing and Writing," "Specialized News Reporting," and "Advanced News Writing." A dual-qualified teacher, also serves as a part-time editor for the "Xinjiang University of Finance and Economics News" and as a commentator for the Xinjiang Radio and Television Administration and Xinjiang Television.

Research Achievements

(I) Major Research Projects

1. Research on the Construction of the Foreign Communication Discourse System for the "Belt and Road" (18BXW023), a general project of the National Social Science Fund, 2018-2021, currently ongoing, principal investigator.

2. Research on the Image of Xinjiang in External Propaganda (2016BXW086), a regional social science fund project, 2016-2018, currently ongoing, principal investigator.

3. Research on Television Culture in the Construction of Modern Culture in Xinjiang (2013XYB028), a project of Xinjiang University of Finance and Economics, 2013-2016, principal investigator, with good results.

4. Practical Exploration and Effect Analysis of Cultivating Students' News Writing Abilities, a project of Xinjiang University of Finance and Economics, 2010-2013, principal investigator.

5. Research on Xinjiang Television Culture under Regional Communication - Taking Xinjiang Television as an Example, a horizontal project, principal investigator, completed in 2014.

6. Research on the Impact of New Media Communication on the National Identity of the Main Ethnic Groups in Xinjiang (13Bxw024), a general project of the National Social Science Fund, 2013-2016, fourth author.

7. Research on the Construction and Communication Strategy of Regional Image in Xinjiang's External Communication (12XXW004), a Western project of the National Social Science Fund, 2012-2015, fourth author.

8. Implementing the Strategy of "Culture Going Out" to Enhance the Influence of Xinjiang's Mainstream Media in External Communication (10XXW008), a Western project of the National Social Science Fund, 2010-2015, third author.

9. Implementing the Strategy of "Culture Going Out" to Expand the Influence of Xinjiang's Mainstream Media, a major project indicator of the regional social science planning in 2008, 2008-2010, fourth author.

(II) Major Research Publications

1. Communication Skills for College Students. Central Literature Publishing House. Deputy Editor. First Edition, May 2007.

2. News Editing. China Media University Press. Participated in editing Chapters 10 and 11. First Edition, January 2008.

3. Network Information Editing and Publishing. China Economic Publishing House. Participated in editing Chapter 8. First Edition, June 2008. A planning textbook for e-commerce majors in the 11th Five-Year Plan.

4. Research on the Influence of Xinjiang's External Communication. Peking University Press. First Edition, November 2012.

5. News Editing. Huazhong University of Science and Technology Press. First Edition, January 2016.

(III) Major Research Papers

1. Exploring News Language and Audience Psychology. Xinjiang University of Finance and Economics News. February 2008. Sole Author.

2. Research on the Existing Problems and Countermeasures in Xinjiang's External Communication Process. Xinjiang University of Finance and Economics News. February 2009. Sole Author.

3. The Role of Xinjiang's External Broadcasting in Constructing the National Image. Lanzhou Academic Journal. January 2010. Sole Author.

4. External Cultural Exchange in the New Context. Journal of Changji University. March 2010. Sole Author.

5. Dilemmas and Responses Facing News Education in Colleges and Universities. Xinjiang University of Finance and Economics News. February 2010. Sole Author.

6. Analysis of the Current Situation of Media Literacy among Minority College Students in Xinjiang. Contemporary Communication. March 2010. Sole Author.

7. Analysis of Issues in Xinjiang's External Communication in the Context of Globalization. Journal of News Lovers. October 2010, Sole Author.

8. Challenges Faced by Online Editors in the Era of "Citizen Journalism". Youth Journalist. November 2010, Zhou Li and Tan Yunming.

9. A Brief Analysis of the Role of Cultural Security in Ethnic Minority Regions. Continental Bridge. December 2011, Sole Author.

10. Practical Teaching Exploration for Cultivating News Professional Abilities. Continental Bridge Vision. November 2012, Sole Author.

11. The Impact of TV Ratings on Cultural Communication of TV Programs in the New Era. Literary Education. November 2013 (Upper Edition), Xue Ye and Zhou Li.

12. Implicit Cultural Hegemonism in the Introduction of TV Program Copyrights. Journal of Xinjiang Vocational University. January 2014, Xue Ye and Zhou Li.

13. Cultural Exchange between Xinjiang and Central Asia under the Background of the "Silk Road Economic Belt". Journal of News World. July 2015, Bai Xingyu and Zhou Li.

14. Framework Analysis of Cultural Reports in "Xinjiang News Network". Current Media. July 2015, Bai Xingyu and Zhou Li.

15. Interpretation of TV Symbols' Meaning and the Construction of Xinjiang's Image. Current Media. December 2015, Sole Author.

16. Rectifying Misconduct and Pursuing Common Values. Xinjiang News, Publishing, and Broadcasting. January 2016, Sole Author.

17. Analysis of the Circle-style Spread of Media Violence on Weibo. Current Media. April 2016, Gou Yulu and Zhou Li.

18. Content Analysis of "Xinjiang News Network" from a Cultural Perspective. Current Media. May 2016, Yue Zihe and Zhou Li.

19. Analysis of Communication Skills in the External Communication of "Traveling Through China" on Xinjiang TV. Journal of Hunan Mass Media Vocational and Technical College. March 2016, Nie Dan and Zhou Li.

20. A Study on the Media Image of Uyghur Women. Journal of Xinjiang Vocational University. January 2016, Bai Xingyu and Zhou Li.

21. Research on Issues and Countermeasures of Xinjiang's External Radio Broadcasting. Current Media. May 2016, Zhao Han and Zhou Li.

22. Shaping National Image in Central Asian Communication from the Perspective of Agenda Setting — Taking "Voice of China" as an Example. Current Media. May 2016, Jian Qingqing and Zhou Li.

23. Shaping National Image in Xinjiang TV's External Communication — Taking "Traveling Through China" as an Example. Current Media. May 2016, Nie Dan and Zhou Li.

24. Analysis of Homogenization in Xinjiang's Newspaper Industry. Journal of Xinjiang Vocational University. January 2017, Li Shuzhen and Zhou Li.

25. Analysis of Radio News Reports on Conferences from the Perspective of Agenda Setting — Taking Xinjiang People's Broadcasting Station's Coverage of the Ninth Party Congress of the Autonomous Region as an Example. Journal of Hunan Mass Media Vocational and Technical College. January 2017, Wang Tingting and Zhou Li.

26. Research on the Impact of WeChat's Virtual Interaction Mode on Interpersonal Communication. Collection, Writing, and Editing. January 2017, Yang Jianrong and Zhou Li.

27. SWOT Analysis and Development Strategy of Xinjiang Tianshan Network — Taking the Coverage of the Ninth Party Congress of the Autonomous Region as an Example. Journal of Hunan Mass Media Vocational and Technical College. February 2017, Sang Hongyan and Zhou Li.

28. Analysis of Xinjiang's Image in "People's Daily" Reports. Journal of Hunan Mass Media Vocational and Technical College. May 2017, Li Shuzhen and Zhou Li.

29. Discourse Analysis of the Column "National Unity and Family Ties" in "Xinjiang Daily". Current Media. June 2017, Yang Jianrong and Zhou Li.

30. Research on the NPC and CPPCC Reports of Mainstream Print Media in Xinjiang from the Perspective of Media Framework — Taking the NPC and CPPCC Reports of "Xinjiang Daily" in 2017 as an Example. Current Media. July 2017, Wang Tingting and Zhou Li.

31. Television Construction of Xinjiang's Political Image. Current Media. August 2017, Zhou

    
    

Award
"Time Exploration and Effect Analysis of Cultivating Students' News Writing Ability" won the third prize of teaching achievement of Xinjiang University of Finance and Economics in 2015.