Haixia Zhang 

Doctor

Associate Professor

Department: Department of Economics

Research fields and directions: Enterprise management, oil and gas strategy, business negotiation

Email: hxzha@126.com

Education and research experience

From September 1990 to June 1994, majored in material Economics at Shandong University of Economics (now Shandong University of Finance and Economics)

September 1996 - June 1999 Master of Industrial Economics, Capital University of Economics and Business

Sept. 2005-Jun. 2012 Doctor of Petroleum Engineering Management, China University of Petroleum (Beijing)

Work experience

July 1994 - September 1996 Assistant Professor of Shandong University of Economics (now Shandong University of Finance and Economics)

July 1997 - September 1999 Assistant Director of Engineering Department of Beijing Coximeng Technology Group

September 1999 - June 2008 Lecturer, China University of Petroleum (Beijing Headquarters)

June 2008 - August 2023 Associate Professor, China University of Petroleum (Beijing)

March 2009 - August 2023 Director of Economics and Management Experiment Center, China University of Petroleum (Beijing)

September 2023 - present Head of Economics, Karamay Campus, China University of Petroleum (Beijing)

Course teaching

Teaching courses at school:

Undergraduate courses: International Marketing (bilingual), Business negotiation, ERP sandtable simulation, comprehensive experiment of marketing courses, entrepreneurial theory and practice, entrepreneurial short training practice    

Postgraduate courses: Marketing management, international business negotiation, Enterprise financial strategy sandtable simulation, business war sandtable simulation

Awards and honors

1. Zhang Haixia, won the Talent Outstanding Contribution Award of the School of Economics and Management in 2021-2022, School level, 2023

2. Zhang Haixia, won the Outstanding Contribution Award for Scientific Research of the School of Economics and Management in 2021-2022, School level, 2023

3. Zhang Haixia, won the Teaching Outstanding Contribution Award of the School of Economics and Management in 2021-2022, School level, 2023

4. Zhang Haixia, awarded as "Excellent Undergraduate Experimental Teaching Instructor" in Beijing Universities, Provincial and ministerial level, 2022

5. Zhang Haixia (1/10), "Construction and Practice of practical Teaching System for New Business Talents", Second Prize of Beijing Education and Teaching Achievement Award, Provincial and Ministerial level, 2021

6. Zhang Haixia (1/9), "Construction and Practice of Practical Teaching System for New Business Talents", First Prize of 2017-2021 Education and Teaching Achievement Award of China University of Petroleum (Beijing), school-level, 2021

7. Zhang Haixia (5/16), "Through Energy, Integrating Industry into Management -- Research and Practice on Talent Training Model of Energy Economics and Management Discipline", First Prize of 2017-2021 Education and Teaching Achievement Award of China University of Petroleum (Beijing), school-level, 2021

8. Zhang Haixia (1/10), "Construction of Integrated Experimental and Practical Training Platform for Cross-specialty Undergraduate and Master Based on Ability Cultivation", First Prize of Teaching Achievement of China University of Petroleum (Beijing), University-level, 2021

9. Zhang Haixia, the course "Business Negotiation" taught by Zhang won the "Silver Quality Excellent Course" selected by the "100 Quality Courses" in 2021, university-level, 2021

10. Zhang Haixia (11/16), Second Prize of the eighth Scientific Research Outstanding Achievements of Universities in 2020, provincial and ministerial level, 2020

11. Zhang Haixia, Excellent Book on Modernization and Innovation of Petroleum and Petrochemical Enterprise Management in 2019, China Petroleum Enterprise Association, ranked 6/10

12. Zhang Haixia, awarded the title of "Outstanding Communist Party Member" from 2015 to 2017, university level, 2017

13. Zhang Haixia (1/3), "Hybrid Reform and Practice of Mobile Information-based Teaching", Second Prize of the 10th Teaching Achievement of China University of Petroleum (Beijing), University level, 2017

14. Zhang Haixia (4/5), "MPAcc Practical Talent Training Model Research", Second Prize of the 9th Teaching Achievement of China University of Petroleum (Beijing), University-level, 2015

15. Zhang Haixia (2/5), "Geopolitical Research of Higher Risk Countries", Third Prize of Science and Technology Progress of China Petroleum and Chemical Industry Association, Provincial and Ministerial level, 2012

16. Zhang Haixia (6/9), "Construction Engineering Simulation Environment, Reform Engineering Practice Teaching Mode", First Prize of the 8th Outstanding Teaching Achievements of China University of Petroleum (Beijing), school-level, 2012

17. From 2011 to 2022, China University of Petroleum (Beijing) College Students Science and Technology Innovation "Excellent Instructor"

18. From 2011 to 2022, won the "Excellent Instructor" of the "Jianfeng Moment" National Simulation Competition

19. Zhang Haixia (1/5), "Construction of Oil and Gas Marketing Simulation Laboratory" won the second prize of the 8th Outstanding Teaching Achievements of China University of Petroleum (Beijing), university-level, 2012

20. Zhang Haixia (4/5), "Research on the Status Quo, Problems and Countermeasures after the opening of the Refined Oil Wholesale Market", Third Prize of Science and Technology Progress of China Petroleum and Chemical Industry Association, Provincial and Ministerial level, 2011

21. Zhang Haixia (4/5), "Research on Implementation Plan of China's Petroleum Commercial Reserve", Third Prize of Science and Technology Progress of China Petroleum and Chemical Industry Association, Provincial and Ministerial level, 2011

22. Zhang Haixia (7/16), "Research on the impact of Sharp Oil Price Fluctuations on China's Industrial Development", National Energy Administration Soft Science Research Outstanding Achievement Third Prize, Provincial and ministerial level, 2010

23. Zhang Haixia (3/5), "Research on Sustainable Development of National Oil Companies and Transnational Oil Companies", Third Prize of Science and Technology Progress of China Petroleum and Chemical Industry Association, Provincial and Ministerial Level, 2008

24. Zhang Haixia, "Marketing Major Construction", China University of Petroleum (Beijing), First Prize of the sixth Outstanding Teaching Achievement Award, University-level, 2008

25. Zhang Haixia (3/5), Research on the Reform of China's Refined Oil Circulation System, Third Prize of Science and Technology Progress, China Petroleum and Chemical Industry Association, Provincial and Ministerial level, 2007

26. Zhang Haixia, awarded the title of "Excellent Communist Party Member" from 2009 to 2011, university level, 2011

27. Zhang Haixia, awarded the title of "Excellent Teacher" from 2008 to 2010, school-level, 2010

28. Zhang Haixia, "Research Review of China's Oil Market Concentration", First Prize of Excellent paper of the 5th Annual Youth Academic Conference of China Petroleum Society, 2007

29. Zhang Haixia, "A Comparative Study on E-commerce Application Models in Petroleum and Petrochemical Industries between China and Foreign Countries", Second Prize in Annual Paper of China Marketing Research Center, 2006

30. Zhang Haixia (4/5), "Research and Development of Electronic Teaching System for Business Courses", University of Petroleum (Beijing), First Prize of the Fourth Outstanding Teaching Achievement Award, 2004

Instruct students to win discipline competitions

1. In 2023, I guided Yaqi to win the second prize in Beijing of the Internet Plus National College Student Innovation and Entrepreneurship Competition

2. In 2023, I guided Lun Yingqi, Li Shizei and Tang Liuyang to win the first prize in the Beijing Competition of the National Entrepreneurship Comprehensive Simulation Event of the 9th "Xuemang Cup" National College Students Entrepreneurship Comprehensive Simulation Competition

3. In 2023, I guided Yuan Yin, Liu Xinyu and Hu Bing to win the second prize in the Beijing Competition of the National Entrepreneurship Comprehensive Simulation event of the 9th "Xuechuang Cup" National College Students Entrepreneurship Comprehensive Simulation Competition

4. In 2023, I guided Xu Xueying, Li Congcong and Zhang Hongfeng to win the third prize in Beijing Competition of the National Entrepreneurship Comprehensive Simulation Event of the 9th "Xuechuang Cup" National College Students Entrepreneurship Comprehensive Simulation Competition

5. In 2023, I guided Zhou Ajing, Zhang Zechen and Wang Jiaru to win the third prize in Beijing Competition of the National Entrepreneurship Comprehensive Simulation Competition of the 9th "Xuechuang Cup" National College Students Entrepreneurship Comprehensive Simulation Competition

6. In 2023, I guided Li Dengfeng and Li Lamei to win the first prize of the National Entrepreneurial Marketing Competition of the 9th "Xuechuang Cup" National Undergraduate Entrepreneurship Comprehensive Simulation Competition in Beijing

7. In 2023, I guided He Shenhua, Chen Qingqing and Qu Mengni to win the first prize of the National Entrepreneurial Marketing Competition of the 9th "Xuechuang Cup" National Entrepreneurship Comprehensive Simulation Competition for College Students in Beijing

8. In 2023, I guided Zhang Qiang, Qin Zhipeng and Guo Haobai to win the second prize of the National Entrepreneurial Marketing Competition of the 9th "Xuechuang Cup" National Undergraduate Entrepreneurship Comprehensive Simulation Competition in Beijing

9. In 2023, I guided Huang Xinyuan, Yang Xiao and Qu Yuxin to win the second prize of the National Entrepreneurial Marketing Competition of the 9th "Xuchuang Cup" National Undergraduate Entrepreneurship Comprehensive Simulation Competition in Beijing

10. Guide Ren Xiannan, Zhang Bo, Niu Chen and Li Mei to win the National second prize in the 15th "Jianfeng Moment" Business Simulation Competition in 2023

11. Guide Sun Yunuo, Xiang Jiajia, Li Xueying and Wang Ming to win the first prize of the 15th "Jianfeng Moment" Business Simulation Competition in 2023

12. In 2022, I guided Xiao Xiaojun, Xu Yang and Wang Yamin to win the second prize of the National Entrepreneurial Marketing Competition of the 9th "Xuechuang Cup" National Undergraduate Entrepreneurship Comprehensive Simulation Competition

13. In 2022, I guided Xiao Xiaojun, Xu Yang and Wang Yamin to win the special prize of the Beijing Entrepreneurship Marketing Competition of the 9th "Xuechuang Cup" National College Students Entrepreneurship Comprehensive Simulation Competition

14. In 2022, I guided Liu Yuanxu to win the first prize of Beijing Entrepreneurial Marketing Competition of the 9th "Xuechuang Cup" National Undergraduate Entrepreneurship Comprehensive Simulation Competition

15. Guide Chen Chuxin, Chen Xinru and Zhou Ruyu to win the second prize of Beijing Entrepreneurship Comprehensive Simulation Competition of the 9th "Xuechuang Cup" National College Students Entrepreneurship Comprehensive Simulation Competition in 2022

16. In 2022, I guided Sun Yue, Sun Yuluo and other four people to win the National second prize of the 14th "Jianfeng Moment" Business Simulation Competition

17. In 2022, I guided Chen Bin, Xie Bang Bang and other four people to win the National second prize of the 14th "Jianfeng Moment" Business Simulation Competition

18. In 2022, I guided Wang Min and four other people from the "Dream to Win" team to win the national third prize in the 14th "Jianfeng Moment" Business Simulation Competition

19. In 2022, I guided Liu Hao, Wang Yijie and Zheng Yi to win the third prize of the 12th National College Students E-commerce "Innovation, Creativity and Entrepreneurship" Beijing Competition

20. In 2021, I guided Zhou Chenyu and five others to win the first prize (Gold Medal) of the China Competition of the forty-first International Business Management Challenge (GMC).

21. In 2021, I guided Yan Yuxin and five others to win the second prize (Silver Prize) in the China Division of the forty-first International Business Management Challenge (GMC).

22. In 2021, I guided Wang Tianyi and four other people to win the second prize of the 13th "Jianfeng Moment" National Business Simulation Competition.

23. Guide Mo Wentao, Wang Baixuan, Xu Yizhan and Liu Xiaoyu to win the third prize of the 13th "Jianfeng Moment" National Business Simulation Competition in 2021

24. Guide Forbes Elite team + Jiang Ya Ning, Liu Yan, Wu Zuguang and Wu Yuxi to win the third prize of the 13th "Jianfeng Moment" National Business Simulation Competition in 2021

25. Guide Indus Rapeseed + Wan Zhixiang, Zhang Xiren, Liu Yiran and Zhao Yujiao to win the third prize of the 13th "Jianfeng Moment" National Business Simulation Competition in 2021

26. In 2021, Guiding Milk a Little Sweet + Huiqing, Shen Liang, Zhang Wen and Lu Tong won the national third prize in the 13th "Jianfeng Moment" National Business Simulation Competition

27. In 2021, I guided Zhang Jia, Sun Xiaolei and Zhu Taikang to win the second prize of the Beijing Entrepreneurial Marketing Competition of the 8th "Xuechuang Cup" National Undergraduate Entrepreneurship Comprehensive Simulation Competition

28. In 2021, I guided Yu Jiaming and 5 other people to win the third prize in the Provincial Competition of 2020 "Challenge Cup" Chinese College Students Entrepreneurship Plan Competition

29. In 2020, I guided Ji Xiao and 5 others to the third prize of the National College Students E-commerce "Innovation, Creativity and Entrepreneurship" Challenge

30. In 2020, I guided Zhang Zechen to win the national third prize of the 12th "Jianfeng Moment" Business Simulation Competition

31. In 2020, I guided Yan Yuxin to win the national third prize of the 12th "Jianfeng Moment" Business Simulation Competition

32. In 2020, I guided Zhou Chenyu and others to the national third prize of the 12th "Jianfeng Moment" Business Simulation Competition

33. In 2020, I guided Du Yunfei and others to the third prize of the 12th "Jianfeng Moment" Business Simulation Competition

34. In 2019, Ke Yi, Deng Siyi, Gao Shibo and Zhao Pengyu, who guided the "Aesthetic" team, won the second prize of MBA/ Postgraduate group in the final of the 11th "Jianfeng Moment" National Business Simulation Competition.

35. In 2019, Yan Yuxin, Wan Zhixiang and Zhang Zhe of the guidance team "Boya" won the second prize in the undergraduate group of the 11th "Jianfeng Moment" National Business Simulation Competition Finals.

36. In 2021, I guided my students to win the second prize in the China Division of the forty-first International Business Management Challenge (GMC)

37. In 2018, I guided Zhao Pengyu, Zhao Yang, Zhao Yushu and Liang Yu to win the Grand Prize (champion) of MBA/ Graduate group in the finals of the first "Jianfeng Moment" National Commercial Bank Simulation Competition.

38. In 2018, I guided Du Gang to win the first prize of the 8th E-commerce "Creativity, Innovation and Entrepreneurship" Challenge Competition in Beijing

39. In 2018, I guided "Li Daimeng, Meng Chunyu and other students in the" Jianfeng Moment "National Commercial Bank Simulation Competition Finals to win the second prize in the undergraduate group.

40. In 2018, I guided the team "Ying has not yet Come" (Li Daimeng, Li Ying, Zhang Yongshang, Yang Xiaohan) to win the second prize in the undergraduate group of the 10th "Jianfeng Moment" National Business Simulation Competition Finals.

41. In 2018, I guided Du Gang to win the university-level first prize in the 8th E-commerce "Creativity, Innovation and Entrepreneurship" Challenge.

42. In 2017, I guided students He Yuelai, Ren Weiqian and Han Xueting to win the first prize of "Xuechuang Cup" 2017 National College Students Entrepreneurship Comprehensive Simulation Competition in Beijing.

43. In 2017, I guided students Chen Songye, Jin Tiantian and Huang Yuanying to win the first prize of "Xuechuang Cup" 2017 National College Students Entrepreneurship Comprehensive Simulation Competition in Beijing.

44. In 2017, I guided students Liu Na, Guo Tian and Zhang Jinrui to win the Excellent Team Award of "Xuechuang Cup" 2017 National College Students Entrepreneurship Comprehensive Simulation Competition in Beijing.

45. In 2017, I guided students Zhang Dongying, Zhang Peng and He Xu to win the second prize of "Xuechuang Cup" 2017 National College Students Entrepreneurship Comprehensive Simulation Competition in Beijing.

46. In 2017, I guided Liu Na, Zhang Jinrui, Pang Yuanjun and Guo Yuantian to win the national third prize of the 9th "Jianfeng Moment" Business Simulation Competition.

47. In 2017, I guided Nie Li, Wang Haoyu, Tax Xin and Wang Wenchi to win the national third prize of the 9th "Jianfeng Moment" Business Simulation Competition.

48. In 2017, I guided Yang Lifang, Xu Yinfang, Zhang Yuemei and Wu Xiaohan to win the national third prize of the 9th "Jianfeng Moment" Business Simulation Competition.

49. In 2017, I guided Zhang Yunjing, Tang Zhi, Liang Bo and Yan Jiale to win the national third prize of the 9th "Jianfeng Moment" Business Simulation Competition.

50. In 2017, I guided Zhang Ya, Liu Yujie, Han Zihui and Chen Houze to win the national third prize of the 9th "Jianfeng Moment" Business Simulation Competition.

51. In 2017, I guided Tian Qi, Zeng Peiqiang, Zhang Siqi and Cheng Kaige to win the national third prize of the 9th "Jianfeng Moment" Business Simulation Competition.

52. In 2016, I guided the "Storm" team to win the second prize of MBA/ postgraduate group in the finals of the 8th "Jianfeng Moment" National Business Simulation Competition.

53. In 2016, the guidance of "Shangcai Technology Co., Ltd. Entrepreneurship plan" won the silver award of the Capital College Students Entrepreneurship Competition.

54. In 2015, I guided the "Key Lime" team to win the second prize of the 7th "Rush Hour" International Business Simulation Challenge in China.

55. In 2014, I guided the "Live High" team to win the first prize of the 6th "Rush Hour" International Business Simulation Challenge in China.

56. In 2013, I guided the "Glory" team to win the first prize of the 5th "Rush Hour" International Business Simulation Challenge in China

57. In 2013, I guided the "Spring" team to win the second prize of the 5th "Rush Hour" International Business Simulation Challenge in China;

58. In 2013, I guided undergraduate Tian Jing to win the second prize of the 7th "Challenge Cup" Extracurricular Science and Technology Works Competition for Capital College Students in Beijing.

59. In 2012, I guided the "Wolf" team to win the first prize of the fourth "Rush Hour" International Business Simulation Challenge in China;

60. In 2011, I guided the "Gusteau" team to win the second prize of the third "Rush Hour" International Business Simulation Challenge in China;