Yongcheng Deng

Doctor 

Associate Professor

Department: Accounting Department

Research field and direction: Digital marketing

Email: dengych@mail.shufe.edu.cn

Education and research experience

September 1979 - September 1983 Bachelor of Economics, Shanghai University of Finance and Economics

From September 1984 to September 1988, Master of Economics, Shanghai University of Finance and Economics

February 1987 - August 1987 Visiting Scholar at the Chinese University of Hong Kong

Sep. 1996 - Sep. 2000, Shanghai University of Finance and Economics, PhD

Work experience

August 1983 - August 2012 Teacher of Shanghai University of Finance and Economics

August 1999-August 2011 Director of Marketing Department, School of Business Administration, Shanghai University of Finance and Economics

Course teaching

Postgraduate courses: Chinese marketing theory and practice, research methods;

Mba NBA: Marketing Management

Undergraduate courses: Marketing principles, consumer psychology, marketing planning, real estate marketin

Social part-time job

"Degree and Graduate Education Development Center of the Ministry of Education" academic dissertation anonymous review expert